Brand Strategist, Practicing Witch & Leo Sun
Your Brand is a Spell
Meet me at the crossroads of strategy & magick.
get to know me
hey, i'm jayna!
Brand strategist, coach, practicing witch, and a Leo. Over a decade into both brand building and a dedicated witchcraft practice, I've spent a long time sitting at the crossroads of strategy and magick. And I built That Brand Alchemist because I kept meeting brilliant, visionary people hiding behind brands that didn't look or feel anything like them.
Shrunk to fit a framework that didn't work, and wondering why showing up felt so hard.
This space is for the ones who are done with that. Who want their business to feel as good as it looks. Who know that strategy and soul aren't opposites. Who are ready to stop fighting the current and start working with it.
Welcome to a different way of working.
For the witch who is also building an empire
When strategy meets magick, your brand becomes the result.
Where bold ideas are built with intention
I love beautiful things
And yes, your brand should be visually stunning.
But a brand is more than something pretty to look at. It is a communication tool. One that tells the right people exactly why you are the one they have been looking for, and why no one else will do.
For that to work, beauty has to be backed by strategy.
Without it, even the most gorgeous brand becomes wallpaper. Something people scroll past without feeling anything. With it, your brand becomes magnetic. It attracts, it converts, and it works for you even when you are not in the room.
That is the difference between a brand that looks good and a brand that actually works.
Showing up should feel energizing, not exhausting.
Your business should feel as good as it looks. If it doesn't, something needs to change.
Trends come and go. A brand rooted in who you actually are will never go out of style.
Your brand is a spell. And like all spells, it works best when it is cast with intention.
You don't have to earn your rest, your visibility, or your success. You just have to claim it.
HERE'S HOW WE CAN WORK TOGETHER
brand magick: the course
Your brand has always been inside you. This course helps you pull it out, shape it, and put it into the world in a way that is undeniably, unapologetically you. Through brand strategy, messaging, and the kind of deep inner work that most branding courses skip entirely, Brand Magick walks you through building a brand from the inside out. No guesswork. Just a clear, cohesive brand that finally feels like home.
planetary magick for business
What if the reason some weeks feel effortless and others feel like a struggle has nothing to do with your discipline and everything to do with the energy you are working with? Planetary Magick for Business is a 7-day workbook that introduces you to the planetary energy governing each day of the week and exactly how to use it in your business. Stop fighting the current. Start flowing with it. Your most aligned week is waiting.
brand alchemy:
1 on 1 coaching
This is the most intimate way to work with me. Brand Alchemy is a 1:1 coaching experience designed for the visionary who is ready to go all in on their brand, their message, and their presence. Together we go deep. We excavate the vision, sharpen the strategy, align the messaging, and build something that reflects exactly who you are and exactly who you are here to serve. If you have been waiting for someone to truly see your brand and help you build it with intention, this is that.
from the coven
"I am only a few pages in and I already feel like something has shifted.
I love the flow. It is informative without being overwhelming, and the way it moves between reflection and action feels so intentional."
- Serena
"I went into this thinking it would be interesting but I did not expect it to be this practical.
I have already restructured my entire content calendar & creation around the planetary days and the difference is unreal."
-Alice
"The Planetary Magick Workbook has completely transformed how I run my business.
I used to feel out of sync on certain days and couldnโt understand why some days I felt so inspired while others felt off. Now, itโs my go-to daily guide for staying aligned, focused, and showing up fully in both my business and my life."
- Rax
THAT BRAND ALCHEMIST ๐ฎ STRATEGY & MAGICK ๐ฎ THAT BRAND ALCHEMIST ๐ฎ BRAND STRATEGY ๐ฎ THAT BRAND ALCHEMIST ๐ฎ STRATEGY & MAGICK ๐ฎ THAT BRAND ALCHEMIST ๐ฎ BRAND MAGICK ๐ฎ THAT BRAND ALCHEMIST ๐ฎ CROSSROADS OF STRATEGY & MAGICK ๐ฎ THAT BRAND ALCHEMIST ๐ฎ YOUR BRAND IS A SPELL ๐ฎ
join the circle
The free 7 Day Brand Activation is my gift to you. Seven days of brand strategy, magick, and the kind of deep work that changes everything about how you show up.
A tarot spread for your brand. The performance gap framework. Your brand archetype. Planetary energy planning. A brand essence exercise. And a closing invitation into the That Brand Alchemist world.
All free. All yours. Starting the moment you sign up.
Ready to activate your brand?
Sign up for the free 7 Day Brand Activation email series and spend the next week doing the kind of brand work most people never do.
A tarot spread. A framework. An archetype deep dive. Planetary energy. And a closing invitation into something bigger.
All of it free. All of it yours. Straight to your inbox starting today!
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letters from the crossroads
this is where the magick lives
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