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brand magick: the course

Your brand is a spell.

Let's make sure you know how to cast it.

$27 one time

Six modules. Strategy and soul. A complete brand build from the inside out, with magick woven through all of it.

This is for you if...

You've been in business for a while but your brand still doesn't feel aligned or like you

You're showing up consistently online & it's still not clicking, or you want to gain the confidence to do so

You know your work is powerful, but you're struggling to connect with your audience in a way that lands

You want a framework that blends strategy & spirituality

You're ready to do the inner work to create the reality you desire within your brand (and life!)

does something feel a little off?

Maybe your brand looks okay on the outside. The Instagram is posted on. The website exists. The offers make sense on paper.

But when someone asks what you do, you feel that little pause. That slight performance. You're explaining it the way you think they need to hear it, not the way it actually feels to be inside this work.

That gap between who you are and who your brand says you are? That's called the performance gap. And it's exactly what this course was built to close.

Your brand can't call in the right people if the real you isn't fully showing up yet.

built from the inside out

WHAT'S INSIDE

This course is made up of six modules that blend strategy with magick, the practical with the mystical, and the outer work of branding & content creation with the inner work of actually knowing yourself. Each module includes a video, a workbook, and exercises to move you through the material in a way that lands in your body, not just your head.

Module 1: The Mirror
Before you build a brand, you have to see yourself clearly. We start at the source, not the surface. The performance gap, the three masks, and what it actually feels like when your brand is finally built from truth.

Module 2: The Coven
Forget demographics. Your ideal client is an energetic match, not a customer avatar. This module shows you how to find them, speak to them, and call them in without performing for them.

Module 3: The Voice
Your voice is not what you say. It's how people feel when you say it. We cover the five elements of resonant messaging, why most people are writing from their head instead of their body, and how to connect to the authentic expression that's already in you.

Module 4: The Essence
Your brand has a feeling before it has a name. Using the major arcana as a brand archetype framework, you'll identify the energy you're currently embodying and learn how to work with it intentionally.

Module 5: The Expression
Your visual world is a portal. This is where the inner work gets a visual home. Color psychology, the wheel of the year, typography, photography, and your Brand Vision Board Brief.

Module 6: The Transmission
You've done the work. Now it's time to put it into the world. The Power of Three content framework, Human Design as a visibility lens, email marketing that feels like a letter, and your closing embodiment activation.

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How it works

1. Purchase and get instant access

You'll get immediate access to all six modules inside the Brand Magick course portal.

2. Move through at your own pace

Each module includes a video, a workbook, exercises, journal prompts, and more!

3. Walk away with a brand that feels aligned

We blend strategy & magick - a brand built from the inside out.

Clarity is the most underrated brand strategy. Let's get you some.

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FAQ

What's included in the course?

Six modules covering The Mirror, The Coven, The Voice, The Essence, The Expression, and The Transmission. Each module includes a video, a workbook, exercises, journal prompts, and extra goodies.

Do I need any prior brand knowledge?

No. This course starts at the root and builds from there. Whether you're just starting out or you've been at this for years, the work meets you where you are.

How long do I have access?

Lifetime access. Come back to it whenever you need.

Is this the right thing for me or should I go straight to 1:1?

If you want to go deep on your own first, Brand Magick is the place to start. If you're ready for personalized strategy and someone in your corner every week, the 1:1 is for you. Not sure? The course will help you figure that out.

investment

$27

One time. No subscription. No fluff.
JUST THE FRAMEWORK THAT CHANGES HOW YOU SHOW UP

Hey, I'm Jayna.

That Brand Alchemist. Brand strategist, coach, and practicing witch.

Over a decade into both brand building and a dedicated witchcraft practice, I have spent a long time sitting at the crossroads of strategy and magick.

I am a 5/1 Projector, Leo sun, Capricorn moon, Cancer rising, living in Los Angeles with my fiancée and our 2 dogs.

I built That Brand Alchemist because I spent years watching brilliant, visionary people hide behind brands that didn't look anything like them. I knew there was a better way.