Strategy is important, but so is knowing who you're working with.

beyond the brand

I'm Jayna. Brand strategist, coach, witch, and a 5/1 Projector living in Los Angeles with my fiancée and our two dogs. I came into this work the way a lot of us do, by doing it wrong first. Taking on every client I could find. Shrinking my perspective to fit what felt safe. Wondering why I was good at the work but never quite lit up by it.

Then I started working with and creating for witches, creatives, and visionaries, and everything changed. That Brand Alchemist is what happened when I finally stopped watering myself down and started building something that was true to my witchy self.

Let's build something

get to know me

hey, i'm jayna!

Brand strategist, coach, practicing witch, and a Leo. Over a decade into both brand building and a dedicated witchcraft practice, I've spent a long time sitting at the crossroads of strategy and magick. And I built That Brand Alchemist because I kept meeting brilliant, visionary people hiding behind brands that didn't look or feel anything like them.

Shrunk to fit a framework that didn't work, and wondering why showing up felt so hard.

This space is for the ones who are done with that. Who want their business to feel as good as it looks. Who know that strategy and soul aren't opposites. Who are ready to stop fighting the current and start working with it.

Welcome to a different way of working.

For the witch who is also building an empire

When strategy meets magick, your brand becomes the result.

Where bold ideas are built with intention

Beyond the strategy and the spellwork.

Here's what working with me looks like

A collaborator who speaks your language because she lives in the same world

Deep, meaningful work that goes far beyond colors and fonts

Honest conversations about where your brand is and where it needs to go

The feeling of finally being seen and built into something real

WORK WITH ME

This space is for...

visionaries & witches

dream

builders

creators & conjurers

brand

builders

romantics & mystics

let's build something real

the next step is yours

Over a decade of strategy. A witchcraft practice just as long. And a genuine belief that your brand is capable of something so much more than what it is right now. Whatever brings you here, there is a place for you in this world. Here is how we can start.